The Growing Focus on Dry Eye and Facial Aesthetics

Dry eye disease (DED) is a chronic condition affecting millions, causing discomfort, blurred vision, and ocular surface damage. While traditional treatments focus on symptom relief with eye drops, a new trend integrates dry eye management with aesthetic treatments, improving both eye health and the appearance of the eye area. Eye doctors specializing in dry eye are increasingly considering makeup, skincare, and non-invasive therapies that support ocular health while enhancing skin texture, lash growth, and overall appearance. Many treatments that improve skin tone and hydration also alleviate dry eye symptoms. By stimulating collagen production and reducing redness, they enhance eyelid function, stabilize the tear film, and decrease inflammation. Since the eye area is one of the first to show signs of aging, patients are often surprised to find treatments that address both dry eye and aesthetics.
Dry eye occurs when the eyes fail to produce enough tears or when tears evaporate too quickly due to an unstable tear film. Evaporative dry eye, caused by meibomian gland dysfunction (MGD), leads to rapid tear evaporation, excessive watering, and irritation. Aqueous deficient dry eye results from insufficient tear production due to aging, hormonal changes, autoimmune diseases, or medications, often causing a gritty sensation and light sensitivity. Screen time, environmental exposure, and cosmetic products can worsen symptoms.
The delicate skin around the eyes is prone to aging, leading to volume loss, fine lines, and sagging. Weak blinking and incomplete eyelid closure further exacerbate dry eye symptoms, as blinking stimulates the release of oils needed for tear stability. Poor blinking contributes to oil stagnation, gland blockages, and increased tear evaporation. Thinning skin and collagen loss also lead to wrinkles, while dark circles and puffiness may indicate poor lymphatic drainage, fatigue, and inflammation. MGD often causes dry, irritated eyes, inflamed eyelid margins, and lash thinning.
Many patients are just as concerned about the appearance of their eyes as they are about discomfort. Innovative in-office treatments with no downtime offer exciting ways to treat dry eye while providing aesthetic benefits, helping to reduce eyelid laxity, facial sagging, lash thinning, redness, and inflammation. The result? A refreshed, youthful appearance and improved ocular comfort.
OptiLight, an FDA-approved Intense Pulsed Light (IPL) therapy, addresses the root causes of dry eye while enhancing skin appearance. It delivers controlled light pulses to reduce inflammation, unblock oil glands, and minimize abnormal blood vessels – key for tear stability and dry eye relief. Additionally, OptiLight stimulates collagen production, refining skin texture and reducing fine lines.
TriLift is a non-invasive facial rejuvenation treatment that improves facial muscle tone, skin texture, and eyelid strength. It combines dynamic muscle stimulation, radiofrequency skin tightening, and microneedling to tone the cheek, jowl line, and under-eye areas to enhance the underlying facial structure. By tightening loose skin, TriLift enhances eyelid position, reduces tear evaporation, and boosts periorbital skin elasticity, minimizing fine lines. Since weak blink function contributes to dry eye, TriLift’s ability to enhance muscle tone is effective for both dry eye relief and creating an appealingly natural, lifted look.
OptiPlus uses FDA-cleared dual-frequency radiofrequency technology to rejuvenate skin, stimulate collagen and elastin production, and enhance eyelid appearance. By improving blink function and helping to decrease the thickness of stagnant oils in the eyelids, OptiPlus provides another effective solution for dry eye management and facial aesthetics.
Since dry eye disease and periorbital changes often go hand in hand, combining modern treatments with traditional dry eye therapies provides a comprehensive solution that improves both comfort and appearance. By integrating ocular wellness with aesthetic treatments and eye-friendly skincare, eye care professionals with a special interest in dry eye help patients see, feel, and look their best, all while maintaining optimal eye health.
Samantha K. McPherson, OD, FAAO
Founder of Dry Eye Center of NC, a subspecialty clinic of McPherson Family Eye Care.