Capture The Moment

Why You Should Hire A Content Creator For Your Next Event

by Kathryn Brannock // April - May - June 2025

Let’s face it ... in today’s world, we love documenting life’s milestones. Whether it’s a wedding, birthday, baby shower, or graduation, social media plays a huge part in how we share these special moments with friends, family, and followers. But let’s be real –

capturing these moments during your celebration can be tricky. We have all felt the stress of scrambling to find our phone (we put it down somewhere) to snap the perfect group photo. We’ve also felt the pang of regret when we realize we had our phone set on camera and not video and now have no footage of the birthday boy blowing out his candles. Being fully present at your event often makes capturing the moments with photos and videos very difficult. But don’t fret ... hiring a content creator can help!

WhAT ARE CONTENT CREATORS?

Simply put, content creators are professionals who capture the content of your event in photos and videos. They are experts in capturing not only the most significant parts of the day (i.e. cutting the cake), but they are also highly skilled at capturing the candid, behind-the-scenes moments that might otherwise go unnoticed (think Grandma straightening Grandpa’s tie). Unlike traditional photographers and videographers, they combine photo and video to create “content” of your event, typically at a more affordable rate. Most content creators use iPhones for shoots, which guarantees crisp, high-quality images and easy sharing right away. For all occasions, they take care of the visuals so you can focus on what matters – being fully present at your own event.

Which Events Can benefit from content creation?

Nearly every event can benefit from the magic of a content creator, but here are some of the most popular:

Weddings: A wedding is a whirlwind of beautiful moments, and they will be there to capture everything – from the ceremony to the candid laughs shared between the couple and their guests.

Birthday Parties: Whether it’s a “Let’s have fun, he’s turning one” or an “Oh Lordy, She’s Forty,” content creators are experts at documenting the decorations, guest interactions, and everything in between while you enjoy the party, knowing that every detail is being captured.

Graduations, Bar/Bat Mitzvahs, Baby Showers, and Gender Reveals: Content creators specialize in capturing not only the most significant moments of the day, but also those intimate, tender interactions as well.

– School and Community Events: Are you a high school principal who wants to capture the homecoming festivities in a professional and meaningful way? Perhaps you’re a local town leader who has a Fall Festival each year. Hiring a content creator can ensure that you have high-quality, professional, and age-appropriate visuals to highlight your event on your school or town website.

WHY IT’S WORTH THE INVESTMENT

Being Fully Present: First and foremost, your goal for the day is to enjoy the event with the people who are celebrating with you. By hiring a content creator, you can relax knowing that the photos and videos are taken care of, so you are able to be truly present at the event you have planned so meticulously.

Professional Quality: Don’t worry about Aunt Susie misaligning the camera in the group photo and accidentally cropping out the birthday girl. A pro can capture high-quality, polished images and videos that go beyond what you or your guests can provide. Plus, content creators often have editing skills to turn those raw moments into shareable, highlight reels ready to post within 24-48 hours.

Timeless Memories: While guests may capture still shots and random videos throughout the day, there’s no guarantee that they’ll have the consistency or quality you desire. A content creator ensures you have stunning visuals that bring your event to life each time you see them. They are masters at storytelling so that the memory remains vibrant for years to come.

So, is hiring a content creator worth it? Absolutely! Hiring one will ensure that you get beautifully documented memories that reflect the magic of your event. Plus, you can put your phone down, relax. and enjoy the moment knowing that a professional is capturing it all for you.

When you’re ready to hire a content creator, take a look at their portfolio to ensure their style matches your vision. Also, make sure they’re available for the event and that they can align with your timeline. Pricing can vary based on the scope of your needs, so ask for a breakdown of what’s included, such as hours of shooting, editing, final deliverables, and turnaround time.

A professional content creator captures more than just snapshots – you’ll receive a cohesive collection of beautiful moments to cherish for years. Make sure your upcoming event reflects its magic by hiring a content creator so you can put your phone down, be present, and let the memories unfold.

Kathryn Brannock

The owner of What Girls Know Best, offering small business social media support and personal event content creation.